ABOUT
For PT Cahaya Abu Indonesia, I wanted to capture the fiery precision of precious metal smelting and translate it into a digital experience that feels tactile, prestigious, and alive. My focus was on balancing raw industrial authenticity with dark-luxury editorial elegance.
I approached both the UX and creative development by obsessing over the details—how warm gold accents breathe against deep ebony surfaces, how seamless video loops create atmosphere, and how every interaction responds with intention. For me, this project was about elevating brand storytelling through fluid motion and uncompromising digital craft.
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